Augmented Reality in Packaging
Customers may end up loving your packaging more than your product.
Packaging was conceived simply as a carrier of products & has been passive over many years.
The closest a brand can get to its customers, is through its products. And brands have been missing the opportunity to engage through their packaging.
Now packaging can be the newest media front.
Coupled with Augmented Reality & smartphones, today packaging can create infinite & immersive experiences.
Scanning of packaging can trigger almost anything - could be a brand story, engagement through gamficiation & much more & create rich customer experiences.
1,920 business professionals were asked to share their number one priority for the next 5 years.
Evidently, customer experience is a major focus area for businesses and Augmented Reality is a revolution in being able to keep customers engaged.
Brands have invested a lot of money in creating content in the form of videos, images, etc. The same content can be put to better use and reach out to more people using Augmented Reality. And havind this content coem alive on the product packaging, gives it context - thereby providing the right content, at the right place, at the right time.
82%
users turn to their phone to influence a purchase decision while in a store.
1 billion
Total AR users worldwide
70%
consumers between ages 16 and 44 are aware of AR.
40%
higher conversion rates with AR
AR experience with the product packaging will not only deliver a surprising tangible experience to the customer, but it will also link this experience deeply with the main touchpoint in the customers' mind.
Would like your customer to pick your product over your competitior's? Reach out to us.
