Augmented Reality in Marketing
Add the "AR" in Marketing
Good marketing is supposed to do three things: capture attention, generate leads and increase conversions.
But memorable marketing not only drives sales – it tells a story.
Marketing today hasn’t stepped out of what we can see or hear, limiting itself to print, television and digital media. Continuous, one-sided bombardment should be a thing of the past, but isn’t.
AR is not the “future of marketing” anymore; it is already being used by brands that know it’s potential. Sephora, IKEA, Toyota, Gucci, L’Oreal… The list is long and illustrious.
A Global Web Index survey of 4000 internet users shows us this:
The combination of marketing with technology is bound to create and maintain interest amongst a younger target audience, who are the main users of Augmented Reality currently.
There will be about 2.4 billion mobile AR users by 2023. But you don’t have to be Gucci or Toyota to have an AR campaign. The experience of the physical, combined with the massive reach of digital is what FlippAR can do for you right now.
What can Augmented Reality do for you and your brand?
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Create visibility
Augmented Reality’s newness itself creates a buzz where it is used. With Augmented Reality, every product of yours gets to speak to the customer, directly.
Augmented Reality campaigns capture people’s attention for over 85 seconds , increase interaction rates by 20 percent , and improve click-through rates to purchase by 33 percent.
This surpasses anything print, television or social media can provide. -
Tell stories
Talk about what your brand believes in. Talk about the product in the customers hand – is it organic? Cruelty-free? Environmentally conscious? Lovingly handmade? What goes into making it?
All these are questions modern buyers care about, and every single AR-enabled product of yours will echo this wherever it is positioned. -
Add value
Provide additional information to customers!
Selling art? Include a DIY Tutorial with it.
Selling fresh produce? Include a video recipe.
Selling clothes? Let your customers know how to style the look.
You can add value to everything, giving buyers a little bit more than they expect. The packaging won’t be just colourful plastic – it becomes an interactive screen. Each product can have playable videos, clickable links to related products, and so much more. -
Generate leads and communicate with them
You know which customer scanned which product, the links they’ve visited, and what they’ve bought.
Customers with the FlippAR app can get targeted push notifications – reminders of the products they’ve shelved, carted or previously bought, targeted offers for different customer segments, and a lot more. -
Customizable
Each brand - big or small, old or new – has its own voice. The digital marketing arena is crowded. Your uniqueness is your strength, and for that, FlippAR provides customizable AR tools.
What happens after your product is scanned is completely in your control and exactly as you want it to be. We can even assist you to bring out the best of each product. -
Measurable
Like any other digital marketing tool, AR gives fine-grained, measurable data. -
Ease of Implementation
Not all technology has to be complicated and time-consuming to implement. AR can be integrated into products and packaging you already have.
Only 10% of marketers currently use the technology. In a Netimperative poll of 100 marketing managers, 72% plan to use it in the coming year. The tide is going to turn.
Even a simple business card can become a branding tool. The question is, will it be your business card or your competitors’?
Like to know how your business can use Augmented Reality for marketing? Reach out to us.
